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Social networks are part of our day today, and sometimes we do not give importance to small details that can pose a risk to our privacy. That is why we must make good use of them and thus avoid surprises in the future. What do you think of some tips to protect our profiles?
How to Keep Social Media a Blessing
In Social Networks, we constantly share content with our friends. We publish photos of our vacations and share our tastes through “I like you ” and recommendations. In short, we make our life public, available to everyone.
However, due to the increase in social networks, many companies track the profiles of future candidates to make sure they are suitable for their jobs. For this reason, we have to be very careful with what appears in our profiles since this can influence our professional future.
Everything we publish remains in time
We must be very careful with what we upload to Facebook, Twitter, LinkedIn, Instagram, etc. It is difficult to start from scratch or improve our reputation on the Internet once it has been damaged.
The type of information that is published on these sites is very varied. It ranges from opinions and likes to personal information, comments and photos. All of them can put us in a commitment and therefore, we must be aware of the privacy options that these sites have.
A good way to check the sites we can appear and what information appears about us is to track our names and surnames in search engines such as Google and email accounts and personal telephone numbers. This will help us know the amount of personal data that is publicly accessible and thus be able to take action.
Practical tips for using social media
Do not mix professional and personal contacts in the same group. We can separate them into different networks.
Freedom of expression but ahead. Human resources departments can track messages from potential candidates on social media to get an idea of their character or disposition.
It is not advisable to make critical comments about the company we are in as they can cause labor disputes with it or among its workers.
Different types of social networks, different uses. There are different types of social networks for different purposes. For example, Facebook has a more playful nature or the purpose of putting people in contact. LinkedIn, for its part, is characterized by being professional social networks.
Unknown contacts. It is advisable not to accept friend requests or add people we do not know to our social network as they may not carry good intentions.
Photographs and videos of third parties. If we are going to upload pictures or videos of other people or tag them in them and think they could damage their reputation, the best we can do is ask for their permission first. Keep reading Impact of the COVID-19 pandemic on social media
Three keys to using social networks as blessings
To be completely sure them there are different factors to take into account.
- First of all, it is essential to think about whether the content we are going to share is private and whether we care that everyone has access to it. You have to know that when something is made public, we are giving information about the situation we are in, and that can be used by thieves to crackers.
- Another point to pay attention to are the contacts with whom you share certain content or to whom you give access to your profile. Accepting friend requests from strangers can be dangerous. It is most appropriate to share your information with those you know.
- Finally, we must be careful with the devices we use, since many times, we provide our geolocation data that places us in a specific place.
Taking all this into account, and knowing that it would not be enough, we must take different measures to achieve effective security.
To begin with, when starting a new social network, you must use strong passwords. As the platform itself will tell you, it is recommended to use more than eight characters, containing numbers, capital letters, and symbols. Personal data should never be used, and it is also not advisable to always use the same password.
Avoid using your accounts on devices that are not yours, since the access data can be saved. If you do, make sure you have not checked the “save password” box and delete all kinds of information.
Invasive permissions are used in many applications. That is, the application takes advantage of the moment you accept permission to have access to all kinds of information. Use tools to manage security on your networks and thus not provide personal data so easily.
In relation to the above, preferences in security measures are essential. Each network is different from another, so it must be applied in each and every one of them. All you have to do is go to the privacy section and update them according to each person’s preferences. If we want a secure account, the best thing to do is to make it private. In this way, if someone wants to see a profile and its data, they have to get permission first.
But without a doubt, one of the most important tips is to keep your device’s antivirus updated. This may go unnoticed, but keeping it up to date means being aware of any suspicious symbols and being able to apply the necessary measures found in the update so that it does not pose a major problem.
Social media has changed from the way you shop, find a partner, or do business, something that could not be imagined seven years ago when Facebook was born or four years ago when Twitter was born. These changes have also been seen in the world of marketing and now absolutely everything is social and interactive.
The use of social media in the business environment saves costs in addition to generating a dialogue with consumers, which enables products and services to be adapted to user tastes and improves customer service in a faster and easier way.
There are no perfect recipes for success on social media, but there are tips for using them within your marketing strategy.
Carry out research
If it is not clear what types of social media exist and how they can be used, it is better to carry out studies to know them better than to include them in any plan.
It is not advisable to just dive into social media, you need to make a plan to measure success and tailor your social media marketing appropriately.
Evaluate the target market and use the appropriate social media for the audience.
For example, if the company is dedicated to consumer products, Facebook could be the best platform, but if, instead, it is a financial company, perhaps Twitter would be more suitable.
Always behave correctly
Everything that is said and done online is recorded so you always have to think before writing.
Treat interesting topics
If what is told is boring, no one will be interested in following the company, so it is important to keep social media accounts up to date and tweet interesting topics so that followers continue to be so.
Do not use social media as a business brochure
Social media is a meeting point for two-way conversation and should not be used as space where only company news is discussed. Instead, you have to communicate and interact.
Interrelate all the tools
Integrate the blog within the web and use it as an effective marketing tool.
Don’t be negative
Never criticize other businesses or people through social media. It will turn against the company.
Carry out a correct SEO strategy
When choosing a user, SEO or SMO must be taken into account.
Take into account tools
Tools like Hootsuite.com or Twitterfeed.com make life easier by connecting, for example, the blog with Facebook or Twitter accounts.
Personalize the profiles of the pages adapting it to the image of the company. Also, put a face to the company, consumers prefer to follow people instead of logos.
Stay up-to-date on social media news and new ones emerging.
Quality and not quantity
Be visible in just two social media without spamming with tweets or updates at all times as it will cause rejection by the followers.
Maintain control of privacy
Make sure that the privacy settings are correct for which they will be continuously checked.
Check the legal aspects
Some social media do not allow contests… without prior consent so you have to take these aspects into account before doing any type of action.
Back in the pre-digital era, anyone starting up a new business had clear channels for marketing their products and services. Whilst the big corporations snapped up coveted advertising slots on the commercial TV stations, smaller enterprises used printed adverts in magazines, newspapers, and periodicals. The telephone directory was an affordable option for just about every business and was considered an essential part of even the most basic marketing campaign.
A new era in marketing
In today’s digital world the rulebook has been completely re-written. Even the way we view our favorite television programs has changed, with catch-up TV and On-Demand services allowing us to forgo the adverts completely. Nowadays it’s all about the internet, which offers a diverse range of marketing solutions, all of which are available to anyone with the skill and knowledge to utilize them effectively.
It goes without saying that an informative and fully functioning website is absolute ‘de rigeur’ in our modern age. And don’t imagine that the good old site that you had created for you by a newly-fledged web design student a few years ago is still an appropriate solution! Times have changed and technology has moved forward at an astonishing rate.
If your website isn’t configured to upload seamlessly to smartphones and tablet screens, then you could be missing out on a significant amount of potential business avenues. Even the basic design trends for websites have changed as the new technology has become more mainstream. Short pages that avoided endless scrolling used to be the order of the day, but with smaller screen sizes the lengthy scrollable page has become desirable.
First impressions count
Online visitors form an impression about your company from the moment that your site uploads to their screens, so it’s particularly important to get that first impression exactly right. Websites need to be easy to navigate as well as easy on the eye, ensuring that visitors stay on your site and make that all-important purchase.
The Marketer points out that the structure of digital marketing makes it available for everyone with something to sell, from the biggest corporations to the smallest sole-trader businesses. Anyone can make the internet work for them if they approach it in the right way.
Marketing Land offers some helpful pointers for anyone keen to find out more about digital marketing techniques, but for those who simply can’t afford to spend time learning new skills, it pays to look for some professional assistance.
Companies digital marketing not only offer you the professional services of an AdWords consultant in London but can also help to devise a social media marketing strategy, bringing your goods and services to the attention of potential customers around the globe.
Don’t make the mistake of trying to save money on marketing when the internet is the lifeblood of almost every business nowadays. The World Wide Web is awash with companies, blogs, products, and videos, so a little professional assistance can ensure that your own little part of the web rises to the surface. Which is, after all, the point!
The coronavirus crisis (COVID-19), classified as a global pandemic by the World Health Organization (WHO). It will undoubtedly be the object of study in the future, in multiple fields, including communication. Although it is early to draw firm conclusions, trends and patterns can be guessed and time will confirm. Certainly, the COVID-19 crisis has not caused the same impact on the world population as previous viral crises. There are several reasons for this. Learn Factor analyzes one of them, undoubtedly the continuous bombardment in the media and social networks.
Impact of the COVID-19 pandemic on social media
Social networks have played an important role in all crises, fundamentally in two aspects: setting the media plan and amplifying the situation. The moment a conversation becomes hegemonic in the networks, they also can set the agenda in the media. In reality, there is a dialogue between the media and social networks, which feed into each other. What is said on one site is reproduced on the other.
Keep the people engaged
Networks have the power to make people interact and participate in the conversation, so sometimes the content doesn’t just reproduce. It evolves. This dialogue between media and social networks inevitably contributes to amplifying the situation. This amplification becomes two polarized reactions. It is difficult to find a middle ground in social networks in these situations: trivializing reality (this is a flu) or mass hysteria (sweeping supermarkets).
Give updates about the pandemic
So we will take a chronological journey through different epidemics that the world has suffered, relating some data to better understand what is happening today. Between 2003 and 2006, the crisis of the so-called Avian Flu (H5N1) broke out. Those with better memories will remember the media impact it had. However, even though the epidemic took three years to control, the population did not spend three years knowing the ‘last hour’ of the epidemic. Bird Flu left 649 infected and 385 dead in 59 countries. But there was a key issue in the communication of that crisis: Twitter did not exist and only six million people lived on Facebook.
Past pandemic attacks
In 2009 we met another strain of the flu, H1N1, commonly known as Swine Flu. The crisis lasted until 2010, infecting 1 in 5 people in the world. The death figures were controversial because the WHO placed them at 18,500, but a study in The Lancet magazine estimated between 150,000 and 575,000 deaths. This is due to the difficulty that some countries had in counting the real deaths caused by the virus. In any case, the deaths were many more than in the previous crisis, and 64% of the victims were under 64 years old, according to the WHO. However, the activity on social networks and media was also not memorable. The reason could be in the youth of the first.
But in August 2014, the epidemic would arrive that would change the health crisis communication paradigm, the first in which social networks were an important part of it: the Ebola crisis. The virus outbreak began in Sierra Leone, Liberia, and Guinea Conakry, and the majority of those infected were in Africa, a permanently battered continent. However, the United States, Great Britain, and Spain had infected patients. Therefore, the western media paid special attention to an epidemic that left 28,602 infected and 11,301 dead, according to the WHO. That year, Facebook already had 1.23 billion users, and Twitter with 248 million.
Crisis and support
The COVID-19 crisis will mark a before and after health communication, especially in the traditional and digital media field. With more than 207,000 infected, more than 8,600 deaths, and 166 countries affected as of March 19, 2020, the pandemic’s media coverage is unprecedented. In the first weeks, when the crisis broke out in China, the coverage was still moderate, as the conversation on social networks.
When the virus crossed borders, the information drip was unstoppable, and the conversation on social networks was constant. As these lines are being written, # Covid_19 are trending topics in the world. The difference in social networks? Today Facebook has more than 2,400 million users and Twitter with more than 340 million.
That is the trend that began to emerge some time ago and that now seems to be fully implemented: the ability of social networks to set the media plan. Will the media be able to protect itself from this epidemic?
Social media marketing is one of the strategies most used in digital marketing. Learn about the essential benefits of social media marketing every business should know. Technology is an important part of our lives. And with it, the communication era has managed to unleash information and allow interaction in a dizzying way. Today more than ever, brands are more exposed to customer opinion.
The GIMP graphics editor is free, and with it, you can add a perspective shadow to an image to create the appearance of depth. You can customize the gimp drop shadow effect through the choice of shade color, angle, and size. Download GIMP from its official page and install the program.
Step to apply a gimp drop shadow
Follow these steps to apply gimp drop shadow:
Select the pic you want to add a perspective shadow to using one of the main toolbar’s relevant instruments. You can use the “rectangular selection tool.” Click and drag over a rectangular area, or use the “Elliptical Selection Tool” to highlight an elliptical area. Alternatively, you can use the “Blurred Selection Tool” to click on a monochrome shape, or you can use the “Free Selection Tool” to freehand outline a special shape, regardless of color.
Use the “Filters” option to locate the “Light and Shadow” category. Hover over the corresponding right arrow to view and select “Perspective.” A pop-up box “Script-Fu” will appear.
Adjust the settings as desired. You can change the angle of the shadow and the size, blur radius, and color. You can also make the shadow more transparent by lowering the “opacity.” Press the “OK” button. The perspective shadow appears as its own layer.
Save the file using a book extension, such as “.XCF.” If you want to be able to continue editing the file in GIMP, as a multi-layered document, save the image using an image extension, such as “. JPG” or. “PNG”, in case you want to compress the layers and have access to the file with other software or programs.
When using the pop-up box to enter your desired perspective shadow setting, you can press “Reset” if you adjust something inadvertently. You can also press “OK” to see what the shadow will look like. Just select “Edit” and “Undo perspective” if you don’t like the effect in the end. Don’t forget to save the edited image with a special file name if you don’t want to replace the original file.
What is the gimp drop shadow used for?
Photoshop offers a simple way to add drop shadows as layer styles, with a set of parameters that you can experiment with. In this tutorial, we show you how to add a gimp drop shadow in Photoshop and extract each setting’s purpose.
Open Photoshop and create a new document. For now, any size will be fine. Make sure to add an object, like a Rectangle (U). Alternatively, you can add text by selecting the Type Tool (T) and placing any word.
To access the dialog box, go to the Layers panel and select Effects (or fx) > Drop shadow. If you are using a new version of Adobe, you can double-click on the layer to open the Layer Style window.
From the left menu, select the Drop Shadow option and make sure to check the box. You will notice that the settings on the right side will change. These are the parameters you can experiment with to create different appearances.
This is the style in which the shadow will blend into the background. “Multiply” is the default mode and is usually the one that works best.
Shadows don’t always have a black hue, so we can change the hue. Click on the color swatch on the right and select the color of your choice. In the example below, the left side is using the black shadow by default, while the right side has a red shadow.
Opacity dictates the transparency of the entire drop shadow. The higher the opacity, the darker the shadow will be. Decreasing the opacity will make the shadow more transparent.
The angle determines the origin of the light and dictates where the shadow will be located. The light is being generated from the lower right below the left, causing the shadow to fall on the upper left. In the object on the right side, the light is generated from the upper left, causing the shadow to fall on the lower right. In new versions of Adobe Photoshop, you can manually move the shadow around the main object.
Global light is the angle of light for the entire document. As long as it’s checked, it’ll use the same angle for other styles you add. Uncheck the box if you want to change the angle independently of other styles.
The distance moves the shadow further or closer to the object. In new versions of Adobe Photoshop, you can click and move the shadow manually. The text on the left appears to float above the background, while the text on the right appears to be farther from the background.
Photo Source: Wiki
Anyone running a restaurant, hotel, or indeed any food business today cannot afford to underestimate the power of social media. Not only can this have a profound effect on your reputation but it can also be used to help you to measure success and move forward in the marketplace.
The effect of social media
According to recent reports, 90% of hotels use Facebook to promote their business, while 78% use Twitter. Other important social media channels include Instagram, Pinterest, and TripAdvisor, and you really need to manage your online reputation in addition to your physical business. Social media can also translate into traditional media such as local newspapers, as this report in the Yorkshire Evening Post demonstrates. Social media can be seen as a two-edged sword ‒ it can enhance your reputation, as with the Leeds burger bar in the report, or it can quickly downgrade it.
The true value of social media is to provide you with a window into how your guests feel and what they say about you, and you need to be poised to respond quickly to posts across all the channels so that you can manage your reputation in ‘real-time’. To ignore social media is to risk a complaint going viral among your customers. According to The Entrepreneur, not replying to comments is one of the top five ways to ruin your reputation.
Using social media
It is not always easy for a busy restaurateur or hotelier to monitor all the social media platforms, respond to comments, and keep a blog interesting and up to date. Much of your time may well be spent on practical tasks, such as searching a selection of commercial bottle coolers by FridgeFreezerDirect to source the ideal commercial bottle coolers for your business.
An increasing number of hospitality providers find it worthwhile to employ dedicated social media professionals to maintain their online reputation and market their businesses by using all the social media tools available. Social loyalty reward programmers and prize competitions are just two ways of harnessing social media in a positive way.
Those who feel they cannot afford to do this may prefer to use a professional social media management program to monitor comments from customers across all the platforms, enabling you to engage with your customers and respond to their comments regularly.
A banner is an image that is inserted on a website to inform, advertise, highlight, or promote certain information. The objective of the banner is to attract the attention of the user who is browsing the internet to carry out an action through the said banner.
There are different types of banners: they can be fixed, that is, they only contain one image or animated, in this second case several images or texts appear that change automatically.
To make animated banners you usually use what is known as gifs. A gif is a type of format that allows you to save multiple frames in a single document to create an image with the effect of movement or animation.
Normally animated banners tend to attract more attention and outnumber static ones, but this is how in everything. There are very good static banners and very bad animated banners. Therefore, here are 9 tips to carry out when making an animated banner …
1. Don’t overload the banner!
When we make an animated banner, we have to take into account that the animation cannot distract or mask the value proposition. In other words, don’t add too many dynamic elements that are so distracting that they hide the final message.
2. Highlight the value proposition
Be clear and focus your objectives on highlighting the value proposition, after all, it is the objective that the banner wants to achieve.
3. Many repetitions are not a good idea
Animated banners are cyclical, that is, they constantly repeat animations. That is why it is important that you do not include many repetitions, you never know when the banner is going to be seen so you should not make the user wait to receive all the information. Also if it includes too many repetitions they will not approve the insertion.
4. End with a call to action
It is advisable that the call to action concludes the banner, in this way you will facilitate the work for the user, knowing what to do after viewing the banner. Another quite successful option would be to leave the call to action visible throughout the banner. Phrases like “Learn more about …” “Discover ….” “Get informed …” “Subscribe …” easily capture attention.
5. Contrasting colors
As for the colors, colors that have a strong contrast draw more attention. It is necessary to take into account the color of the background of the web where it will be inserted since if they are similar colors they can be blurred.
6. Intrusive banners are not well received
Gaining visibility is not synonymous with being intrusive, that is, when you insert the banner in a webspace, place it in a place where it does not bother or interrupt navigation and it is not recommended to add sound to it. This will cause user rejection.
7. Offers true information
The banners must fulfill what they put. Otherwise, you will lose the trust of the users, since if the banner is offering information that later is not real it will make users reject your campaign or even the company,
8. Consider the format
In the case of making the banner in HTML5 format, it can be seen both on computers and on mobile devices.
9. Where to place the banner?
The position of the banner is important as it influences the visibility it will have. The reading we do in the west goes from left to right starting at the top.
Knowing this, we are more likely to get more visibility if we place our banners at the top or center of the web.
We hope that these tips have helped you when designing your banner. The advertising online through banners is a great choice for small businesses or self – employed because they require too much investment.
If you get attractive banners that complement the rest of your advertising campaign in an adequate way, you will obtain good results in an economic way.
Perhaps you’re planning on starting your own online kratom business/store or want to launch an informative blog that talks about all-things-kratom. Chances are, you’re looking for inspiration in terms of what kind of website design to stick with.
Well, one thing you can do is – check out the industry leaders and see what kind of design they’ve picked. This should give you plenty of insight into what has successfully worked so far in the industry.
With that said, we decided to analyze and pick the 5 best kratom companies that have the most awe-inspiring designs. These sites have done an amazing job in terms of pushing the boundaries across the board.
Be it aesthetics, interactivity, sound design, user interaction, navigation, ease of usage, or the overall value that the site provides; one each is a true masterpiece that truly stands out. These websites make you want to stick around for more.
Here are 5 web designs that are sure to inspire you…
Take a minimal, aesthetically appealing design and slam that together with nicely displayed products that don’t just pop but steal attention. What would you get? Well, you get kratom crazy maeng da! The site has done an excellent job not only in terms of an enticing product display but also supplying the users with the right information at the right place.
This one-page site leaves nothing to guesswork. Kratom crazy is high on interactivity, easy on the eyes, and effortless in terms of navigation. Basically everything you need for a compelling and promising site with a clean layout. This design might inspire you if you want to start an e-store that sells kratom products.
This website perfectly exemplifies how you can have multiple options and resources on the website in a way that doesn’t overwhelm the user or leave them feeling confused. Some of the highlighting features of the website are the colors that pop, iconography, and the right mix of interesting fonts. All of the elements have come together to create a design that steals attention.
Jumping from one section to another is effortless and intuitive without demanding much on the part of the user; something every site-owner should strive for.
This is easily the best pick for someone who wants to jump into the blogosphere focusing purely on the informational style blogs. One quick look at the site will tell you why it makes sense to stick with this kind of design for a blog or a news-style platform.
Kratom.com is not just a purely informational site. It is also a kratom store. So, if you want to throw that into the mix, try sticking with this kind of website design. This is again, another perfect example of a site that displays a LOT of information without overwhelming the user.
This is a clear winner if you talk about an e-commerce styled kratom website. It has a color scheme going on that’s both neutral, conservative, yet not at all boring. In fact, the site has done an amazing job picking up brightly and rightly sized images to go with each displayed product. In fact, the colors are so interesting, you might want to purchase the product solely based on the pictures displayed on the site.
Different options are color-coordinated with each option such as ‘Phone Support’ and ‘Free Shipping’, easily distinguishable from one another. The sizing and styling of the fonts go nicely with all the other elements and in fact elevates their beauty.
In line with the whole minimal, one-page site; this one has all the options at just the right place. Nothing is too bright or too small or too big.
This is yet another blog/news style site that wins in this domain. There’s a lot going on, on the website yet at no point do you feel confused about where to land and which parts to ignore based on what you’re looking for. As you can see, this is an intensely informational site covering a variety of topics across the board.
If this is the kind of information you want to present, this European Kratom website should inspire you about how you can display a LOT of information in an interesting and user-friendly manner that encourages reading.
In the end, it all boils down to your vision, business needs, what kind of style you want to stick with, and overall needs. There’s no right or wrong website style. It’s all about what works FOR you.
Advertising is a necessary element for the survival of companies. If advertising campaign built correctly, allows you to reach large groups of people in a short time, opening up immense opportunities for the brand that conquers success and fame. To create a good advertising campaign, it is appropriate to take into consideration some important preliminary steps. Here are five useful tips for good advertising campaign!
There is a lot to be said about how a good corporate website is designed, but without going into all the details, you could start thinking about the home page. The starting point, the important premise, is that the website for a company is a demonstration of how your company establishes its online presence, shows its authority and marks a sort of control over the speeches of the company. Here we have to described you six rules to create a good homepage to represent your business …
For several years now, the internet has been the main source of information for consumers. The web is full of advice, feedback, comments, criticisms, questions and answers and it is impossible for companies to ignore new consumer behavior. From a business perspective, the problem can be summarized in a few questions …
An optimization plan for an ecommerce should establish a roadmap for three months, six months, one year. An optimization plan revolves around multiple axes. Firstly, there is a review of the strengths and weaknesses of ecommerce in terms of performance. Following are the operational optimization factors to be defined, both in relation to the feasibility of the business and expected earnings. Finally, you need to visually classify your operations so you can easily make the right decisions.
The name of a company is of paramount importance in terms of impact and sales capacity. It constitutes an element of first contact, memorization and credibility.
In addition to giving an identity and establishing an existence, the name or brand is a capital of the company, in the sense that reputation is largely based on identification and serves to establish an association between the offer and its source.
If you are a business decision maker, you are probably among 80% of those who prefer to find information in an article rather than an advertisement.
And share this attitude with consumers who want to be informed, who are proactive when looking for a product and it is also the main reason why you should be interested in content marketing in your position.
Every business should have realized by now how important it is to know how to advertise, yet many still see it as an unnecessary accessory cost. Investing in advertising nowadays is not an option, but a necessity!
Advertising serves to cure the way in which the company is perceived by the public. Although it may appear to be something very random and impalpable, the corporate image is a factor of strategic importance and constitutes a real capital to be preserved and increased.
Have you decided to create the new website for your company? Do you want to refresh the old site because it is not as beautiful and attractive as that of your competitors? Decide immediately with what keyword you want to be found and choose the photos carefully, they will convey the essence of your company.