Advertising is a necessary element for the survival of companies. If advertising campaign built correctly, allows you to reach large groups of people in a short time, opening up immense opportunities for the brand that conquers success and fame. To create a good advertising campaign, it is appropriate to take into consideration some important preliminary steps. Here are five useful tips for good advertising campaign!
First of all, you need to be clear about the purpose of your advertising. Don’t lose heart! Take stock of the situation and try to understand what to include and what to exclude. The initial picture must be clear: What do you want to do? How and why? What emotions do you want to arouse? What goal do you want to achieve? To make good publicity it is necessary to know the company’s mission, its values, the main characteristics and the objectives it intends to achieve.
It is also essential to accurately identify your target audience, i.e. the group of consumers to whom the company wants to turn. The logo, graphics and colors used in the campaign must in fact be appropriate and in line with the preferences of the target, in order to persuade and receive positive feedback.
Even the language used must be able to “mirror” the public with whom you want to communicate. For example, if we want to sponsor a game for children, we will have to use elementary, basic terminology; on the contrary, to advertise a car or an appliance, we will use a more technical lexicon, capable of being understood by a more adult audience.
The display clarity is very important. Spreading a message that is linear and concise is an essential prerogative to be considered positively. What you want to convey must be communicated correctly, in a sincere way, with effective language that can reach the public quickly and easily. Do not try to adorn the company with characteristics and an image that does not truly represent it. Be honest, that’s the only way the public will gain your trust and become attached to the brand.
Another aspect not to be underestimated are the channels to be used, each of which has its own characteristics and audience. It is important to choose the channel based on the target we want to target. If we want to communicate with an adult target, the best choice is to focus on traditional offline channels, such as the press, including magazines and newspapers, television, billboards and flyers, which are valid and very useful methods to highlight. If, on the other hand, we are aimed at a younger target, online platforms are certainly more suitable. Websites, social networks, blogs, and not only, have become, especially among young people, the most used means.
It is often believed that following the standard method of communication and the basic rules of advertising is better as it offers almost guaranteed success. Instead, what needs to be done to stand out from the crowd is to embark on new experiences, use innovative strategies and think of ingenious ideas that affect the viewer. It is important to be recognized and remembered.
Always remember that times change and customers become increasingly demanding. What “worked” 3 years ago now may no longer achieve the same success!
Look around, find inspiration and be sure that your campaign will be successful!
In summary, the criteria for good advertising campaign is many and disparate, just have a little ingenuity and creativity and logically follow the steps you want to perform, in order to achieve your goals.