Channels like Facebook, Twitter, or Instagram are the usual habitat for students. In them, they solve doubts, share their daily routine, give their opinions, and communicate with their peers, among other actions. For this reason, it is appropriate to develop a social media strategy for universities, which allows to capture the attention of students and maintain fluid and quality communication.
For context, let’s look at some numbers. The number of monthly active users exceeds 2.2 billion in the case of Facebook, while YouTube reaches 1.9 billion. Meanwhile, Instagram reaches one billion. Obviously, not all of them are students, but the growing access to social platforms has changed the consumption of information, forcing different sectors, including education, to adapt.
Initiatives such as Pre-University are a very valuable option, but so are technological events such as hackathons, scientific conferences, music conferences, and so on. In addition, you can upload videos and images during and after the activity, to encourage participation and maximize online visibility.
Did you win an award? Did you create a sustainable idea that helps the community? Did you do an outstanding job in your work? Encourage them to share their stories on the institutional website and, with their authorization, replicate them on social profiles. Congratulate them, let them know that the university is proud, and by publishing, it contributes new data, such as their career path.
It is a very relevant action, as part of the strategy for attracting students to university. For example, you can report on a major scientific study by teachers and students or on creating an alliance that will benefit students.
It is essential to connect with students to give them, in a timely manner, the answers they need. You have to monitor the feedback they give under each publication and the questions they leave on social profiles. They will value that your current or future study house addresses that opinion or concern and communicates with them.
A social media strategy for universities should also consider the dissemination of these types of actions. For example, a cultural intervention for the community, the creation of a project to bring children closer to scientific knowledge, or support work for entrepreneurs. Show them that you also value what they do outside of their classrooms.
For example, was the institution highlighted as one of the top five in the country? Let those who are training in it and the graduates know that this triumph also belongs to them and join them in the celebration. Explain that joy and gratitude on the networks, and promote the activity that will crown that moment.
They are essential to strengthen the interaction between people who share the same interest. For example, groups by career, faculty, subject, and so on. But the most relevant thing is that they must have rules and standards of conduct so that communication is respectful.
In short, executing a good social media strategy for universities and attracting university students on social media implies structuring a high-value plan, well defined and with a clear objective, where the needs and interests of the target are identified. and the requirements of the study house. This will be essential to improve communication with current, future, and former students, and strengthen institutional reputation.