There is a lot to be said about how a good corporate website is designed, but without going into all the details, you could start thinking about the home page. The starting point, the important premise, is that the website for a company is a demonstration of how your company establishes its online presence, shows its authority and marks a sort of control over the speeches of the company. Here we have to described you six rules to create a good homepage to represent your business …
Here too we are banal, but if any visitor arrives on the home page of your site he/she should immediately understand who you are, what you do, where you are, if only because it could be the first time he hears about you. In fact, he does not know you, he/she has never seen you, you are not his/her acquaintance. Warning: the home page is not the place where you put the whole history of your company or where you put your point of view on the world.
The home distributes traffic, there are other pages on your site to get to the bottom of the topics and get to know you better.
When designing the site, you asked yourself the question “What do you want visitors to do?”
Do you want them to choose your products or services? Do you want them to read your blog? Do you want them to leave their address in a contact form? It often happens that you encounter sites that have everything, absolutely everything on the home page. All the products on sale, all the links to the internal pages, a thousand possible and imaginable choices. The same display in product categories follows an endless list of possibilities. All present and all available. The fact is that people faced with an excessive choice do not make any choice.
Remove all links from your home page that don’t serve your purpose. When it comes to the home page, focus things well. You have to answer those who ask who you are and what your skills are. There is no need to bomb with all the links to every other page on your website.
After you have decided what you want visitors to do on your home, now you need to think about helping them navigate the rest of the site. You have to build that famous online conversion funnel that leads people to do the actions they want and you want them to do. If you do not establish the boundaries of this path, people are easily lost, they press the Back button, they get nervous and go away.
A well-built path keeps the visitor in place, focused on the things he/she wants to do, while you remove the options you don’t want him/her to do, like returning to the home from inside the shopping cart (if you have an ecommerce).
A site is not an auto respond. The visitor, the customer, must know that there are real people behind the site. Do this reasoning. If someone lands on the home page instead of on one of the internal pages, it means they have done a larger search. If he/she had looked for a product for sale, he/she would have landed on an internal page. Instead, visitor looked for something that wasn’t for sale, he/she looked for information about your brand.
If this is the case you have to give him/her something more, you have to give them quick links to know more about you: the Facebook page, the company profile on LinkedIn, the Twitter account, your blog, the voices and the faces behind the site and which are the voices and faces of your company.
Perfect. You want to make your site more dynamic, but avoid the Christmas tree effect. Choose what’s important, decide which accounts you want to highlight and focus on those.
Make a nice page about, not a skinny page and thrown there, but a page of substance, which really serves.
Describe your business, highlight your value proposition, describe it with your words and your language. Maintain consistency in the copywriting of your texts.
It’s okay to take inspiration, but shape your language, your precise expressive figure. Give a human touch and personality to your writing.
Take the time to really think about how your business should be for your customers. What kind of information are they looking for and what do they need? How can you reach them? What do you really need?