Back in the pre-digital era, anyone starting up a new business had clear channels for marketing their products and services. Whilst the big corporations snapped up coveted advertising slots on the commercial TV stations, smaller enterprises used printed adverts in magazines, newspapers, and periodicals. The telephone directory was an affordable option for just about every business and was considered an essential part of even the most basic marketing campaign.
In today’s digital world the rulebook has been completely re-written. Even the way we view our favorite television programs has changed, with catch-up TV and On-Demand services allowing us to forgo the adverts completely. Nowadays it’s all about the internet, which offers a diverse range of marketing solutions, all of which are available to anyone with the skill and knowledge to utilize them effectively.
It goes without saying that an informative and fully functioning website is absolute ‘de rigeur’ in our modern age. And don’t imagine that the good old site that you had created for you by a newly-fledged web design student a few years ago is still an appropriate solution! Times have changed and technology has moved forward at an astonishing rate.
If your website isn’t configured to upload seamlessly to smartphones and tablet screens, then you could be missing out on a significant amount of potential business avenues. Even the basic design trends for websites have changed as the new technology has become more mainstream. Short pages that avoided endless scrolling used to be the order of the day, but with smaller screen sizes the lengthy scrollable page has become desirable.
Online visitors form an impression about your company from the moment that your site uploads to their screens, so it’s particularly important to get that first impression exactly right. Websites need to be easy to navigate as well as easy on the eye, ensuring that visitors stay on your site and make that all-important purchase.
The Marketer points out that the structure of digital marketing makes it available for everyone with something to sell, from the biggest corporations to the smallest sole-trader businesses. Anyone can make the internet work for them if they approach it in the right way.
Marketing Land offers some helpful pointers for anyone keen to find out more about digital marketing techniques, but for those who simply can’t afford to spend time learning new skills, it pays to look for some professional assistance.
Companies digital marketing not only offer you the professional services of an AdWords consultant in London but can also help to devise a social media marketing strategy, bringing your goods and services to the attention of potential customers around the globe.
Don’t make the mistake of trying to save money on marketing when the internet is the lifeblood of almost every business nowadays. The World Wide Web is awash with companies, blogs, products, and videos, so a little professional assistance can ensure that your own little part of the web rises to the surface. Which is, after all, the point!