A banner is an image that is inserted on a website to inform, advertise, highlight, or promote certain information. The objective of the banner is to attract the attention of the user who is browsing the internet to carry out an action through the said banner.
There are different types of banners: they can be fixed, that is, they only contain one image or animated, in this second case several images or texts appear that change automatically.
To make animated banners you usually use what is known as gifs. A gif is a type of format that allows you to save multiple frames in a single document to create an image with the effect of movement or animation.
Normally animated banners tend to attract more attention and outnumber static ones, but this is how in everything. There are very good static banners and very bad animated banners. Therefore, here are 9 tips to carry out when making an animated banner …
When we make an animated banner, we have to take into account that the animation cannot distract or mask the value proposition. In other words, don’t add too many dynamic elements that are so distracting that they hide the final message.
Be clear and focus your objectives on highlighting the value proposition, after all, it is the objective that the banner wants to achieve.
Animated banners are cyclical, that is, they constantly repeat animations. That is why it is important that you do not include many repetitions, you never know when the banner is going to be seen so you should not make the user wait to receive all the information. Also if it includes too many repetitions they will not approve the insertion.
It is advisable that the call to action concludes the banner, in this way you will facilitate the work for the user, knowing what to do after viewing the banner. Another quite successful option would be to leave the call to action visible throughout the banner. Phrases like “Learn more about …” “Discover ….” “Get informed …” “Subscribe …” easily capture attention.
As for the colors, colors that have a strong contrast draw more attention. It is necessary to take into account the color of the background of the web where it will be inserted since if they are similar colors they can be blurred.
Gaining visibility is not synonymous with being intrusive, that is, when you insert the banner in a webspace, place it in a place where it does not bother or interrupt navigation and it is not recommended to add sound to it. This will cause user rejection.
The banners must fulfill what they put. Otherwise, you will lose the trust of the users, since if the banner is offering information that later is not real it will make users reject your campaign or even the company,
In the case of making the banner in HTML5 format, it can be seen both on computers and on mobile devices.
The position of the banner is important as it influences the visibility it will have. The reading we do in the west goes from left to right starting at the top.
Knowing this, we are more likely to get more visibility if we place our banners at the top or center of the web.
We hope that these tips have helped you when designing your banner. The advertising online through banners is a great choice for small businesses or self – employed because they require too much investment.
If you get attractive banners that complement the rest of your advertising campaign in an adequate way, you will obtain good results in an economic way.