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How to do macro photography? steps and equipment

Macro photography is often misunderstood by photography beginners. It is easy to get confused with the name macro because it has nothing to do with how close you are to the subject. When people hear about macro photography, they think that you need expensive equipment and filters. But when you learn what macro photography is, you will see that they are wrong. Let’s know how to do macro photography.

Steps do macro photography

 macro photography equipment

Macro photography is about taking pictures of small things that are normally not visible to the human eye. When people take pictures of small objects, they usually use macro lenses or close-up filters. But you don’t need them for great results because there are many other options. Here are some steps how to do macro photography:

1) Use a camera that allows you to change the lens.

2) The best focusing distance for macro photography is approximately 1:10 ratio of the object’s size. With a 50mm macro lens, this means 5cm from the subject, with 100mm – 10cm, and with a 200mm – 20cm. For small objects, you will need to be even closer.

3) Use a tripod because macro shots are usually very detailed and heavy for the camera’s processor. Which means blurry photos if you don’t have a good tripod.

4) In most cases, the aperture is not that important – unless you want to take focus stacking photos – so just use your camera’s aperture priority mode or manual mode to control the aperture.

5) Use a small diaphragm aperture to get more depth of field. But not too small because you will get less light in the camera’s sensor.

6) You can start with ISO 50-100 or even lower if you have enough light. It is better to use low ISO when possible because it gives you less noise in your photos.

7) When it comes to the shutter speed, you need to use at least 1/100 of a second or more because if you use higher speeds. You will get blurry photos. If there is not enough light and your camera’s aperture priority mode is limited. Then you can use ISO priority mode on the same settings and increase the shutter speed.

8) When doing macro photography, most people use mirror lockup or a cable. Release to prevent camera shake, which is great when you’re using longer focal lengths.

9) A useful tip is to use an external flash for macro photos. Because they give you the power to shoot further away and get fewer shadows.

10) If you want to get even more interesting macro shots, then focus stacking is a technique you should learn how to do because it gives you the ability to take pictures with great depth of field. Which means sharpness from close objects’ infinity. This technique also allows you to shoot up to 3-4 stops at higher ISO speeds.

11) It is also important to use the right lens for macro photography. Because it can significantly change the quality of your photos. Standard lenses are usually the best choice because they have small barrel distortion. And low vignetting, while wide-angle lenses should be avoided for this type of photography.

Macro photography with Smartphone cameras

You can do macro photography with your smartphone camera and get surprisingly good results. Some smartphones have more general modes, which allow you to achieve great macro shots by simply zooming in. You can take pictures of small plants or bugs on flowers, or you can shoot cool close-up portraits.

To conclude

Doing macro photography is not that difficult when you focus on the right things like using a tripod, small-diaphragm aperture, and low ISO. Macro photos help us see our surroundings in more detail and teach us about the beauty of tiny things we don’t usually notice.

You may also like to read How to download a video from Instagram

How to download a video from Instagram

It has been quite a few months since Instagram took the step from being a platform where you exclusively share photos to one where you can also share videos. Many are silly, but at other times there are others that are pure art. Would you like to be able to download them and always have them handy for inspiration? It’s possible! We tell you how to download a video from Instagram step by step.

How to download a video from Instagram?

The first step we have to follow to download videos from Instagram is to use the simple DreDown web app that allows you to download videos from different platforms just by entering the URL.

Then, in a different tab, open Instagram (http://instagram.com) and find the video you want to download. Make sure, yes, that the user does not have that video in private. How can you know? Disconnect from Instagram and, without being logged in, try to see if you can see the video; if you can’t, it’s because it’s private, and so you won’t be able to download it.

Once you know which video you want to download, you will only have to copy the URL in the address bar, click on it with the right mouse button, and select Copy, as shown in the attached image.

Now you just have to go back to the tab where you have DreDown open and paste the URL you just copied into the field that appears in the center.

Click on the yellow button that says “DreDown.” The download will start in a few seconds. Select where you want to save the file, what name you want to give it, and click “Save.” You have already downloaded a video from Instagram!

How to download a video from Instagram on Android and iPhone?

Instagram is an easy way to capture and share your world through pictures. Follow your friends and family to see what they’re up…

To download the videos, you simply need to follow two steps:

1- On Instagram, tap and hold on to a video or picture for few seconds until the menu appears at the bottom of the screen, then choose Save Video. Also, it (in some cases) tells you whether that video is downloadable or not.

2- Once you saved the video, go to your Camera Roll and locate the videos.

3- Tap on the video and then click Save Video once again.

Note: – You can also save a photo from Instagram by going to your camera roll, clicking on a photo, press and holding it until photos options appear at the bottom right of the screen, then choose Save Image.

4- Finally, you can easily click on the video and enjoy it offline.

You can also save the Instagram image by going to your camera roll, press, and hold an image until photos options appear at the bottom right of the screen, then choose Save Image.

You can also save Instagram images by going to your camera roll, press, and hold an image until photos options appear at the bottom right of the screen, then choose Save Photo.

You may also like to read, The Importance of a Digital Marketing Strategy

How to post a video on Instagram?

The social network Instagram is one of the most downloaded and used applications worldwide. Its use is fundamental in the current era and as a means of dissemination for social, political, cultural, sports, and commercial campaigns, which receives thousands of users per day. From anywhere in the world, be it videos, videos, or stories, the app that began as a small project for young people ended up being one of the biggest successes of social networks, which was later bought by the social media mogul, Mark Zuckerberg, the current owner of Facebook and WhatsApp.

How to post a video on Instagram?

The Instagram application makes available the best tools to edit and issue our publications, upload videography with the simple inclusion of filters, cuts, color adjustments, the location where it was taken, tag users who appear in the video, among others things.

  • The process to publish videos is always the same. Practically and simply, we will teach you how to do it and all the adjacent tools you can take advantage of.
  • To be able to upload videos that you have previously recorded, you have to consider several aspects before uploading them:
  • The weight of the video, since the Instagram platform only allows the upload of videos smaller than approximately 20MB.
  • The duration of the video should be 1-minute maximum.

Reduce the weight and duration of the video

There are several options on the internet. For example, some pages allow us to compress the video to reduce its total weight and, at the same time, select the 60 seconds that we want to publish on Instagram. One of these pages is Video Online – Convert. This website gives you the option to select the format to which you want to export as well as the duration, you cannot exceed the minute allowed, but if what you think is to transmit a complete event, you can upload it as a live story, which allows up to more than an hour of recording.

Upload a video to Instagram

Once we have our video with the appropriate duration and weight, we can upload it to our Instagram profile. The way to perform this action is the same as uploading videos by clicking on the + symbol, selecting the video you want, and editing it to offer the best possible appearance.

Or you can upload a video to stories, which will last 24 hours visible to your followers and then disappear, a scheme similar to Snapchat, which has gained many followers, sharing images and videos of up to 15 seconds with filters and special effects that They are very simple to use, which are presented at the bottom in the section of your history.

How to upload longer videos to Instagram?

They say that there are no limits for human beings, and well we always find ways to weaken the system, Instagram is no exception, so I will show you two ways to upload long videos to your account.

The key is Instagram Stories, in which you can only post videos of up to 15 seconds. Still, some apps help you upload a long video, cut into short 15-second videos in which the sequence of what you are showing is not lost, in addition to being able to organize the output format to put panoramic images more easily.

Story Cutter (available for free only for Android): This option allows you to shorten your videos to any length and not just 15-second clips. However, it takes a bit longer than the iOS app.

Story Splitter (available free for iOS only): Split your long videos into multiple 15-second clips, so you don’t lose continuity. This free app has a PRO version for $ 1 that will allow you to expand the available options and upload excellent videos to your story.

Another way is by sharing a live story

If what you want is to share something that is happening at the moment, it is best to make a live recording instead of recording it and uploading the video later, do not miss the moment, and do that the others either, to be connected in all the time with your followers and the activities that you or your company carry out, thus gaining more and more views, the great advantage of uploading live videos is that it allows you to upload up to 1 hour of content in a single recording, so avoids the task of downloading third-party applications to upload a long video.

You may also like to read, The Importance of a Digital Marketing Strategy

How big should my images be on social media?

The digital presence of businesses is a requirement today. And the use of social media constitutes an important reinforcement to our activity on the web and our content marketing actions. Images are a key piece in social media communication. Do we know what is the optimal size to use?

The use of visual content on social networks is very important. We can enrich the information with infographics or gifs, in addition to using elements such as emojis.

Creating attractive images is a quality addition to our content. To help us, finding the most appropriate measures for our profiles is essential.

Here are the optimal measurements of the images for our posts on Facebook, Instagram, Twitter, Linked In, YouTube, Pinterest, WhatsApp, and the fashion network, Tik Tok.

Facebook

Profile photo: 170 x 170 px

Cover photo: 820 x 312 px (PC) 640 x 360 (Mobile)

Cover video: 1,250 x 312 px (20 to 90 seconds)

Post images: 1,200 x 630 px

Stories: 1,080 x 1,920 px (Maximum 15 seconds)

Video: 1,080 x 1,080 px

Instagram

Profile picture: 110 x 110 px

Cover photo: 820 x 312 px

Picture:

Square: 1,080 x 1,080 px

Vertical: 1,080 x 1,350 px

Horizontal: 1,080 x 566 px

Stories (photo): 1,080 x 1,920 px

Timelime video: 640 x 640 px (3 to 60 seconds)

IGTV: 720 px minimum

Twitter

Profile photo: 400 x 400 px (limit 2MB)

Header photo: 1,500 x 500 px

Video Post:

Square: 720 x 720 px

Horizontal: 1,280 x 720 px

Vertical: 720 x 1,280 px

Tweet with image: 1,024 x 512 px

Tweet with image and link: 600 x 335 px

LinkedIn

Profile photo: 400 x 400 px

Header photo: 1,584 x 396 px

Image Post: 520 x 320 px

Post with link: 520 x 272 px

Native videos: Maximum 4,096 x 2304 px – Minimum 256 x 144 px (3 seconds to 10 minutes)

Stories: Maximum 20 seconds

Youtube

Profile photo: 800 x 800 px

Header image: 1,260 x 1,440 px

Thumbnail: 1,280 x 720 px

Video: 1,280 x 720 px (Maximum 128 GB) (Maximum duration: 11 hours 33 minutes)

Tik Tok

Profile photo: 100 x 100 px

Videos: 1080 x 1920 (15 to 60 seconds)

Pinterest

Profile picture: 165 x 165 px

Pin image: 600 x 900 px

Boards Image: 200 x200 px

Cover image: 800 x 450 px (16: 9)

Dashboard cover thumbnail: 100 x 100 px

WhatsApp

Profile image: 400 x 400 px

WhatsApp statuses: 1,080 x 1,920 px

Images to send: 800 x 900 px minimum

Stories to share: 750 x 1,334 px

You may also like to read, What content should be preferred on LinkedIn?

What content should be preferred on LinkedIn?

With more than 756 million members, LinkedIn is a fertile ground for companies that wish to communicate primarily in the field of business to business (B2B for close friends). Unlike Facebook which adapts to a more traditional target (B2C). But, what are the most effective and relevant content? Although it is important to vary the shapes, there are trends that are taking place.

To illustrate these trends, Social Insider conducted a study of no less than 39,465 posts from 2,624 brand accounts over one year (March 2020 to March 2021), with the following breakdown:

Accounts with less than 5,000 subscribers: 962

Accounts between 5,000 and 10,000 subscribers: 475

Accounts between 10,000 and 50,000 subscribers: 682

Accounts between 50,000 and 100,000 subscribers: 186

Accounts with more than 100,000 subscribers: 319

Images and videos get more engagements

Overall, articles are not the content that generates the most engagement too, the more subscribers an account has, the more engagement decreases. Accounts under 5K, 5K / 10K and 10K / + should focus on visual content and accounts under 10K / 50K and 50K / 100K on video content .

Images and articles are mostly published

Obviously, images are essential on the platform (49.21%). Despite the lower engagement rate, more articles are published (38.76%) and video comes last with 12% of the published content.

Visual content gets more likes

Here, we see the opposite effect to engagement, the higher the number of followers, the more likes, which makes sense. Overall, image and video generate the most likes, but in the 50K / 100K bracket, articles are the most effective (after video).

Videos encourage users to comment

If an account has less than 10,000 subscribers, it would be better to focus on the images if you want to get more comments and therefore exchanges with users, on the contrary, if an account has more than 10K subscribers, it will be necessary rather focus on video. The articles generate few comments …

Images and videos get the best impression rates

For small accounts, images will be the most relevant to reach the most people, and videos for large accounts. We note that for accounts with less than 5K subscribers, the effectiveness of the images is indisputable!

Articles generate more engagements per impression

Previously, it was found that articles were not the best vehicle for interactions, however, for small accounts when it comes to impression engagement, these are the most effective, and so are 10K / 50K and 50K / 100K slices. For accounts with between 5K and 10K subscribers, it is a video and for over 100K it is images.

You may also like to read: Social media strategy for universities: how to implement it?

Social media strategy for universities: how to implement it?

Channels like Facebook, Twitter, or Instagram are the usual habitat for students. In them, they solve doubts, share their daily routine, give their opinions, and communicate with their peers, among other actions. For this reason, it is appropriate to develop a social media strategy for universities, which allows to capture the attention of students and maintain fluid and quality communication.

For context, let’s look at some numbers. The number of monthly active users exceeds 2.2 billion in the case of Facebook, while YouTube reaches 1.9 billion. Meanwhile, Instagram reaches one billion. Obviously, not all of them are students, but the growing access to social platforms has changed the consumption of information, forcing different sectors, including education, to adapt.

So what actions to follow? Take note of these tips.

  1. Promote free and open activities

Initiatives such as Pre-University are a very valuable option, but so are technological events such as hackathons, scientific conferences, music conferences, and so on. In addition, you can upload videos and images during and after the activity, to encourage participation and maximize online visibility.

  1. Recognize the achievements of students and graduates

Did you win an award? Did you create a sustainable idea that helps the community? Did you do an outstanding job in your work? Encourage them to share their stories on the institutional website and, with their authorization, replicate them on social profiles. Congratulate them, let them know that the university is proud, and by publishing, it contributes new data, such as their career path.

  1. Show the institutional advances in your social media strategy for universities

It is a very relevant action, as part of the strategy for attracting students to university. For example, you can report on a major scientific study by teachers and students or on creating an alliance that will benefit students.

  1. Reply to comments

It is essential to connect with students to give them, in a timely manner, the answers they need. You have to monitor the feedback they give under each publication and the questions they leave on social profiles. They will value that your current or future study house addresses that opinion or concern and communicates with them.

  1. Highlight students’ extracurricular activities

A social media strategy for universities should also consider the dissemination of these types of actions. For example, a cultural intervention for the community, the creation of a project to bring children closer to scientific knowledge, or support work for entrepreneurs. Show them that you also value what they do outside of their classrooms.

  1. Thank the students for their success as a university

For example, was the institution highlighted as one of the top five in the country? Let those who are training in it and the graduates know that this triumph also belongs to them and join them in the celebration. Explain that joy and gratitude on the networks, and promote the activity that will crown that moment.

  1. Create groups

They are essential to strengthen the interaction between people who share the same interest. For example, groups by career, faculty, subject, and so on. But the most relevant thing is that they must have rules and standards of conduct so that communication is respectful.

In short, executing a good social media strategy for universities and attracting university students on social media implies structuring a high-value plan, well defined and with a clear objective, where the needs and interests of the target are identified. and the requirements of the study house. This will be essential to improve communication with current, future, and former students, and strengthen institutional reputation.

Ways to Keep Social Media a Blessing

Social networks are part of our day today, and sometimes we do not give importance to small details that can pose a risk to our privacy. That is why we must make good use of them and thus avoid surprises in the future. What do you think of some tips to protect our profiles?

How to Keep Social Media a Blessing

In Social Networks, we constantly share content with our friends. We publish photos of our vacations and share our tastes through “I like you ” and recommendations. In short, we make our life public, available to everyone.

However, due to the increase in social networks, many companies track the profiles of future candidates to make sure they are suitable for their jobs. For this reason, we have to be very careful with what appears in our profiles since this can influence our professional future.

Everything we publish remains in time

We must be very careful with what we upload to Facebook, Twitter, LinkedIn, Instagram, etc. It is difficult to start from scratch or improve our reputation on the Internet once it has been damaged.

The type of information that is published on these sites is very varied. It ranges from opinions and likes to personal information, comments and photos. All of them can put us in a commitment and therefore, we must be aware of the privacy options that these sites have.

A good way to check the sites we can appear and what information appears about us is to track our names and surnames in search engines such as Google and email accounts and personal telephone numbers. This will help us know the amount of personal data that is publicly accessible and thus be able to take action.

Practical tips for using social media

Do not mix professional and personal contacts in the same group. We can separate them into different networks.

Freedom of expression but ahead. Human resources departments can track messages from potential candidates on social media to get an idea of ​​their character or disposition.

It is not advisable to make critical comments about the company we are in as they can cause labor disputes with it or among its workers.

Different types of social networks, different uses. There are different types of social networks for different purposes. For example, Facebook has a more playful nature or the purpose of putting people in contact. LinkedIn, for its part, is characterized by being professional social networks.

Unknown contacts. It is advisable not to accept friend requests or add people we do not know to our social network as they may not carry good intentions.

Photographs and videos of third parties. If we are going to upload pictures or videos of other people or tag them in them and think they could damage their reputation, the best we can do is ask for their permission first. Keep reading Impact of the COVID-19 pandemic on social media

Three keys to using social networks as blessings

To be completely sure them there are different factors to take into account.

  1. First of all, it is essential to think about whether the content we are going to share is private and whether we care that everyone has access to it. You have to know that when something is made public, we are giving information about the situation we are in, and that can be used by thieves to crackers.
  2. Another point to pay attention to are the contacts with whom you share certain content or to whom you give access to your profile. Accepting friend requests from strangers can be dangerous. It is most appropriate to share your information with those you know.
  3. Finally, we must be careful with the devices we use, since many times, we provide our geolocation data that places us in a specific place.

Other tips

Taking all this into account, and knowing that it would not be enough, we must take different measures to achieve effective security.

To begin with, when starting a new social network, you must use strong passwords. As the platform itself will tell you, it is recommended to use more than eight characters, containing numbers, capital letters, and symbols. Personal data should never be used, and it is also not advisable to always use the same password.

Avoid using your accounts on devices that are not yours, since the access data can be saved. If you do, make sure you have not checked the “save password” box and delete all kinds of information.

Invasive permissions are used in many applications. That is, the application takes advantage of the moment you accept permission to have access to all kinds of information. Use tools to manage security on your networks and thus not provide personal data so easily.

In relation to the above, preferences in security measures are essential. Each network is different from another, so it must be applied in each and every one of them. All you have to do is go to the privacy section and update them according to each person’s preferences. If we want a secure account, the best thing to do is to make it private. In this way, if someone wants to see a profile and its data, they have to get permission first.

But without a doubt, one of the most important tips is to keep your device’s antivirus updated. This may go unnoticed, but keeping it up to date means being aware of any suspicious symbols and being able to apply the necessary measures found in the update so that it does not pose a major problem.

15 Tips to Succeed and Succeed in Social Media and Networks

Social media has changed from the way you shop, find a partner, or do business, something that could not be imagined seven years ago when Facebook was born or four years ago when Twitter was born. These changes have also been seen in the world of marketing and now absolutely everything is social and interactive.

The use of social media in the business environment saves costs in addition to generating a dialogue with consumers, which enables products and services to be adapted to user tastes and improves customer service in a faster and easier way.

There are no perfect recipes for success on social media, but there are tips for using them within your marketing strategy.

  1. Carry out research

If it is not clear what types of social media exist and how they can be used, it is better to carry out studies to know them better than to include them in any plan.

  1. Set Goals

It is not advisable to just dive into social media, you need to make a plan to measure success and tailor your social media marketing appropriately.

  1. Evaluate the target market and use the appropriate social media for the audience.

For example, if the company is dedicated to consumer products, Facebook could be the best platform, but if, instead, it is a financial company, perhaps Twitter would be more suitable.

  1. Always behave correctly

Everything that is said and done online is recorded so you always have to think before writing.

  1. Treat interesting topics

If what is told is boring, no one will be interested in following the company, so it is important to keep social media accounts up to date and tweet interesting topics so that followers continue to be so.

  1. Do not use social media as a business brochure

Social media is a meeting point for two-way conversation and should not be used as space where only company news is discussed. Instead, you have to communicate and interact.

  1. Interrelate all the tools

Integrate the blog within the web and use it as an effective marketing tool.

  1. Don’t be negative

Never criticize other businesses or people through social media. It will turn against the company.

  1. Carry out a correct SEO strategy

When choosing a user, SEO or SMO must be taken into account.

  1. Take into account tools

Tools like Hootsuite.com or Twitterfeed.com make life easier by connecting, for example, the blog with Facebook or Twitter accounts.

  1. Personalize

Personalize the profiles of the pages adapting it to the image of the company. Also, put a face to the company, consumers prefer to follow people instead of logos.

  1. Stay up-to-date

Stay up-to-date on social media news and new ones emerging.

  1. Quality and not quantity

Be visible in just two social media without spamming with tweets or updates at all times as it will cause rejection by the followers.

  1. Maintain control of privacy

Make sure that the privacy settings are correct for which they will be continuously checked.

  1. Check the legal aspects

Some social media do not allow contests… without prior consent so you have to take these aspects into account before doing any type of action.

The Importance of a Digital Marketing Strategy

Back in the pre-digital era, anyone starting up a new business had clear channels for marketing their products and services. Whilst the big corporations snapped up coveted advertising slots on the commercial TV stations, smaller enterprises used printed adverts in magazines, newspapers, and periodicals. The telephone directory was an affordable option for just about every business and was considered an essential part of even the most basic marketing campaign.

A new era in marketing

In today’s digital world the rulebook has been completely re-written. Even the way we view our favorite television programs has changed, with catch-up TV and On-Demand services allowing us to forgo the adverts completely. Nowadays it’s all about the internet, which offers a diverse range of marketing solutions, all of which are available to anyone with the skill and knowledge to utilize them effectively.

It goes without saying that an informative and fully functioning website is absolute ‘de rigeur’ in our modern age. And don’t imagine that the good old site that you had created for you by a newly-fledged web design student a few years ago is still an appropriate solution! Times have changed and technology has moved forward at an astonishing rate.

If your website isn’t configured to upload seamlessly to smartphones and tablet screens, then you could be missing out on a significant amount of potential business avenues. Even the basic design trends for websites have changed as the new technology has become more mainstream. Short pages that avoided endless scrolling used to be the order of the day, but with smaller screen sizes the lengthy scrollable page has become desirable.

First impressions count

Online visitors form an impression about your company from the moment that your site uploads to their screens, so it’s particularly important to get that first impression exactly right. Websites need to be easy to navigate as well as easy on the eye, ensuring that visitors stay on your site and make that all-important purchase.

The Marketer points out that the structure of digital marketing makes it available for everyone with something to sell, from the biggest corporations to the smallest sole-trader businesses. Anyone can make the internet work for them if they approach it in the right way.

Marketing Land offers some helpful pointers for anyone keen to find out more about digital marketing techniques, but for those who simply can’t afford to spend time learning new skills, it pays to look for some professional assistance.

Companies digital marketing not only offer you the professional services of an AdWords consultant in London but can also help to devise a social media marketing strategy, bringing your goods and services to the attention of potential customers around the globe.

Don’t make the mistake of trying to save money on marketing when the internet is the lifeblood of almost every business nowadays. The World Wide Web is awash with companies, blogs, products, and videos, so a little professional assistance can ensure that your own little part of the web rises to the surface. Which is, after all, the point!

Impact of the COVID-19 pandemic on social media

The coronavirus crisis (COVID-19), classified as a global pandemic by the World Health Organization (WHO). It will undoubtedly be the object of study in the future, in multiple fields, including communication. Although it is early to draw firm conclusions, trends and patterns can be guessed and time will confirm. Certainly, the COVID-19 crisis has not caused the same impact on the world population as previous viral crises. There are several reasons for this. Learn Factor analyzes one of them, undoubtedly the continuous bombardment in the media and social networks.

Impact of the COVID-19 pandemic on social media

Social networks have played an important role in all crises, fundamentally in two aspects: setting the media plan and amplifying the situation. The moment a conversation becomes hegemonic in the networks, they also can set the agenda in the media. In reality, there is a dialogue between the media and social networks, which feed into each other. What is said on one site is reproduced on the other.

Keep the people engaged

Networks have the power to make people interact and participate in the conversation, so sometimes the content doesn’t just reproduce. It evolves. This dialogue between media and social networks inevitably contributes to amplifying the situation. This amplification becomes two polarized reactions. It is difficult to find a middle ground in social networks in these situations: trivializing reality (this is a flu) or mass hysteria (sweeping supermarkets).

Give updates about the pandemic

So we will take a chronological journey through different epidemics that the world has suffered, relating some data to better understand what is happening today. Between 2003 and 2006, the crisis of the so-called Avian Flu (H5N1) broke out. Those with better memories will remember the media impact it had. However, even though the epidemic took three years to control, the population did not spend three years knowing the ‘last hour’ of the epidemic. Bird Flu left 649 infected and 385 dead in 59 countries. But there was a key issue in the communication of that crisis: Twitter did not exist and only six million people lived on Facebook.

Past pandemic attacks

In 2009 we met another strain of the flu, H1N1, commonly known as Swine Flu. The crisis lasted until 2010, infecting 1 in 5 people in the world. The death figures were controversial because the WHO placed them at 18,500, but a study in The Lancet magazine estimated between 150,000 and 575,000 deaths. This is due to the difficulty that some countries had in counting the real deaths caused by the virus. In any case, the deaths were many more than in the previous crisis, and 64% of the victims were under 64 years old, according to the WHO. However, the activity on social networks and media was also not memorable. The reason could be in the youth of the first.

But in August 2014, the epidemic would arrive that would change the health crisis communication paradigm, the first in which social networks were an important part of it: the Ebola crisis. The virus outbreak began in Sierra Leone, Liberia, and Guinea Conakry, and the majority of those infected were in Africa, a permanently battered continent. However, the United States, Great Britain, and Spain had infected patients. Therefore, the western media paid special attention to an epidemic that left 28,602 infected and 11,301 dead, according to the WHO. That year, Facebook already had 1.23 billion users, and Twitter with 248 million.

Crisis and support

The COVID-19 crisis will mark a before and after health communication, especially in the traditional and digital media field. With more than 207,000 infected, more than 8,600 deaths, and 166 countries affected as of March 19, 2020, the pandemic’s media coverage is unprecedented. In the first weeks, when the crisis broke out in China, the coverage was still moderate, as the conversation on social networks.

When the virus crossed borders, the information drip was unstoppable, and the conversation on social networks was constant. As these lines are being written, # Covid_19 are trending topics in the world. The difference in social networks? Today Facebook has more than 2,400 million users and Twitter with more than 340 million.

That is the trend that began to emerge some time ago and that now seems to be fully implemented: the ability of social networks to set the media plan. Will the media be able to protect itself from this epidemic?

Important Benefits of Social Media Marketing Every Business Should Know

Social media marketing is one of the strategies most used in digital marketing. Learn about the essential benefits of social media marketing every business should know. Technology is an important part of our lives. And with it, the communication era has managed to unleash information and allow interaction in a dizzying way. Today more than ever, brands are more exposed to customer opinion.

How to use gimp drop shadow and add in Photoshop?

The GIMP graphics editor is free, and with it, you can add a perspective shadow to an image to create the appearance of depth. You can customize the gimp drop shadow effect through the choice of shade color, angle, and size. Download GIMP from its official page and install the program.

Step to apply a gimp drop shadow

Follow these steps to apply gimp drop shadow:

Step 1

Select the pic you want to add a perspective shadow to using one of the main toolbar’s relevant instruments. You can use the “rectangular selection tool.” Click and drag over a rectangular area, or use the “Elliptical Selection Tool” to highlight an elliptical area. Alternatively, you can use the “Blurred Selection Tool” to click on a monochrome shape, or you can use the “Free Selection Tool” to freehand outline a special shape, regardless of color.

Step 2

Use the “Filters” option to locate the “Light and Shadow” category. Hover over the corresponding right arrow to view and select “Perspective.” A pop-up box “Script-Fu” will appear.

Step 3

Adjust the settings as desired. You can change the angle of the shadow and the size, blur radius, and color. You can also make the shadow more transparent by lowering the “opacity.” Press the “OK” button. The perspective shadow appears as its own layer.

Step 4

Save the file using a book extension, such as “.XCF.” If you want to be able to continue editing the file in GIMP, as a multi-layered document, save the image using an image extension, such as “. JPG” or. “PNG”, in case you want to compress the layers and have access to the file with other software or programs.

When using the pop-up box to enter your desired perspective shadow setting, you can press “Reset” if you adjust something inadvertently. You can also press “OK” to see what the shadow will look like. Just select “Edit” and “Undo perspective” if you don’t like the effect in the end. Don’t forget to save the edited image with a special file name if you don’t want to replace the original file.

What is the gimp drop shadow used for?

Photoshop offers a simple way to add drop shadows as layer styles, with a set of parameters that you can experiment with. In this tutorial, we show you how to add a gimp drop shadow in Photoshop and extract each setting’s purpose.

Open Photoshop and create a new document. For now, any size will be fine. Make sure to add an object, like a Rectangle (U). Alternatively, you can add text by selecting the Type Tool (T) and placing any word.

To access the dialog box, go to the Layers panel and select Effects (or fx) > Drop shadow. If you are using a new version of Adobe, you can double-click on the layer to open the Layer Style window.

From the left menu, select the Drop Shadow option and make sure to check the box. You will notice that the settings on the right side will change. These are the parameters you can experiment with to create different appearances.

Fusion mode

This is the style in which the shadow will blend into the background. “Multiply” is the default mode and is usually the one that works best.

Shadows don’t always have a black hue, so we can change the hue. Click on the color swatch on the right and select the color of your choice. In the example below, the left side is using the black shadow by default, while the right side has a red shadow.

Opacity

Opacity dictates the transparency of the entire drop shadow. The higher the opacity, the darker the shadow will be. Decreasing the opacity will make the shadow more transparent.

Angle

The angle determines the origin of the light and dictates where the shadow will be located. The light is being generated from the lower right below the left, causing the shadow to fall on the upper left. In the object on the right side, the light is generated from the upper left, causing the shadow to fall on the lower right. In new versions of Adobe Photoshop, you can manually move the shadow around the main object.

Global light is the angle of light for the entire document. As long as it’s checked, it’ll use the same angle for other styles you add. Uncheck the box if you want to change the angle independently of other styles.

Distance

The distance moves the shadow further or closer to the object. In new versions of Adobe Photoshop, you can click and move the shadow manually. The text on the left appears to float above the background, while the text on the right appears to be farther from the background.

Photo Source: Wiki

Facebook is your friend

Anyone running a restaurant, hotel, or indeed any food business today cannot afford to underestimate the power of social media. Not only can this have a profound effect on your reputation but it can also be used to help you to measure success and move forward in the marketplace.

The effect of social media

According to recent reports, 90% of hotels use Facebook to promote their business, while 78% use Twitter. Other important social media channels include Instagram, Pinterest, and TripAdvisor, and you really need to manage your online reputation in addition to your physical business. Social media can also translate into traditional media such as local newspapers, as this report in the Yorkshire Evening Post demonstrates. Social media can be seen as a two-edged sword ‒ it can enhance your reputation, as with the Leeds burger bar in the report, or it can quickly downgrade it.

The true value of social media is to provide you with a window into how your guests feel and what they say about you, and you need to be poised to respond quickly to posts across all the channels so that you can manage your reputation in ‘real-time’. To ignore social media is to risk a complaint going viral among your customers. According to The Entrepreneur, not replying to comments is one of the top five ways to ruin your reputation.

Using social media

It is not always easy for a busy restaurateur or hotelier to monitor all the social media platforms, respond to comments, and keep a blog interesting and up to date. Much of your time may well be spent on practical tasks, such as searching a selection of commercial bottle coolers by FridgeFreezerDirect to source the ideal commercial bottle coolers for your business.

An increasing number of hospitality providers find it worthwhile to employ dedicated social media professionals to maintain their online reputation and market their businesses by using all the social media tools available. Social loyalty reward programmers and prize competitions are just two ways of harnessing social media in a positive way.

Those who feel they cannot afford to do this may prefer to use a professional social media management program to monitor comments from customers across all the platforms, enabling you to engage with your customers and respond to their comments regularly.

9 Tips to Create Animated Banners

A banner is an image that is inserted on a website to inform, advertise, highlight, or promote certain information. The objective of the banner is to attract the attention of the user who is browsing the internet to carry out an action through the said banner.

There are different types of banners: they can be fixed, that is, they only contain one image or animated, in this second case several images or texts appear that change automatically.

To make animated banners you usually use what is known as gifs. A gif is a type of format that allows you to save multiple frames in a single document to create an image with the effect of movement or animation.

Normally animated banners tend to attract more attention and outnumber static ones, but this is how in everything. There are very good static banners and very bad animated banners. Therefore, here are 9 tips to carry out when making an animated banner …

1. Don’t overload the banner!

When we make an animated banner, we have to take into account that the animation cannot distract or mask the value proposition. In other words, don’t add too many dynamic elements that are so distracting that they hide the final message.

2. Highlight the value proposition

Be clear and focus your objectives on highlighting the value proposition, after all, it is the objective that the banner wants to achieve.

3. Many repetitions are not a good idea

Animated banners are cyclical, that is, they constantly repeat animations. That is why it is important that you do not include many repetitions, you never know when the banner is going to be seen so you should not make the user wait to receive all the information. Also if it includes too many repetitions they will not approve the insertion.

4. End with a call to action

It is advisable that the call to action concludes the banner, in this way you will facilitate the work for the user, knowing what to do after viewing the banner. Another quite successful option would be to leave the call to action visible throughout the banner. Phrases like “Learn more about …” “Discover ….” “Get informed …” “Subscribe …” easily capture attention.

5. Contrasting colors

As for the colors, colors that have a strong contrast draw more attention. It is necessary to take into account the color of the background of the web where it will be inserted since if they are similar colors they can be blurred.

6. Intrusive banners are not well received

Gaining visibility is not synonymous with being intrusive, that is, when you insert the banner in a webspace, place it in a place where it does not bother or interrupt navigation and it is not recommended to add sound to it. This will cause user rejection.

7. Offers true information

The banners must fulfill what they put. Otherwise, you will lose the trust of the users, since if the banner is offering information that later is not real it will make users reject your campaign or even the company,

8. Consider the format

In the case of making the banner in HTML5 format, it can be seen both on computers and on mobile devices.

9. Where to place the banner?

The position of the banner is important as it influences the visibility it will have. The reading we do in the west goes from left to right starting at the top.

Knowing this, we are more likely to get more visibility if we place our banners at the top or center of the web.

We hope that these tips have helped you when designing your banner. The advertising online through banners is a great choice for small businesses or self – employed because they require too much investment.

If you get attractive banners that complement the rest of your advertising campaign in an adequate way, you will obtain good results in an economic way.

5 Kratom Companies With Best Website Designs

Perhaps you’re planning on starting your own online kratom business/store or want to launch an informative blog that talks about all-things-kratom. Chances are, you’re looking for inspiration in terms of what kind of website design to stick with.

Well, one thing you can do is – check out the industry leaders and see what kind of design they’ve picked. This should give you plenty of insight into what has successfully worked so far in the industry.

With that said, we decided to analyze and pick the 5 best kratom companies that have the most awe-inspiring designs. These sites have done an amazing job in terms of pushing the boundaries across the board.

Be it aesthetics, interactivity, sound design, user interaction, navigation, ease of usage, or the overall value that the site provides; one each is a true masterpiece that truly stands out. These websites make you want to stick around for more.

Here are 5 web designs that are sure to inspire you…

Kratom Crazy

Take a minimal, aesthetically appealing design and slam that together with nicely displayed products that don’t just pop but steal attention. What would you get? Well, you get kratom crazy maeng da! The site has done an excellent job not only in terms of an enticing product display but also supplying the users with the right information at the right place.

This one-page site leaves nothing to guesswork. Kratom crazy is high on interactivity, easy on the eyes, and effortless in terms of navigation. Basically everything you need for a compelling and promising site with a clean layout. This design might inspire you if you want to start an e-store that sells kratom products.

Kraken Kratom

This website perfectly exemplifies how you can have multiple options and resources on the website in a way that doesn’t overwhelm the user or leave them feeling confused. Some of the highlighting features of the website are the colors that pop, iconography, and the right mix of interesting fonts. All of the elements have come together to create a design that steals attention.

Jumping from one section to another is effortless and intuitive without demanding much on the part of the user; something every site-owner should strive for.

Kratom.com

This is easily the best pick for someone who wants to jump into the blogosphere focusing purely on the informational style blogs. One quick look at the site will tell you why it makes sense to stick with this kind of design for a blog or a news-style platform.

Kratom.com is not just a purely informational site. It is also a kratom store. So, if you want to throw that into the mix, try sticking with this kind of website design. This is again, another perfect example of a site that displays a LOT of information without overwhelming the user.

Kratom Spot

This is a clear winner if you talk about an e-commerce styled kratom website. It has a color scheme going on that’s both neutral, conservative, yet not at all boring. In fact, the site has done an amazing job picking up brightly and rightly sized images to go with each displayed product. In fact, the colors are so interesting, you might want to purchase the product solely based on the pictures displayed on the site.

Different options are color-coordinated with each option such as ‘Phone Support’ and ‘Free Shipping’, easily distinguishable from one another. The sizing and styling of the fonts go nicely with all the other elements and in fact elevates their beauty.

In line with the whole minimal, one-page site; this one has all the options at just the right place. Nothing is too bright or too small or too big.

Kratom Science

This is yet another blog/news style site that wins in this domain. There’s a lot going on, on the website yet at no point do you feel confused about where to land and which parts to ignore based on what you’re looking for. As you can see, this is an intensely informational site covering a variety of topics across the board.

If this is the kind of information you want to present, this European Kratom website should inspire you about how you can display a LOT of information in an interesting and user-friendly manner that encourages reading.

In Conclusion

In the end, it all boils down to your vision, business needs, what kind of style you want to stick with, and overall needs. There’s no right or wrong website style. It’s all about what works FOR you.

Top 5 Tips For Good Advertising Campaign

Advertising is a necessary element for the survival of companies. If advertising campaign built correctly, allows you to reach large groups of people in a short time, opening up immense opportunities for the brand that conquers success and fame. To create a good advertising campaign, it is appropriate to take into consideration some important preliminary steps. Here are five useful tips for good advertising campaign!

The importance of graphic design in digital marketing

Very often, not only customers but also many operators in the sector do not realize how important a correct graphic design is in digital marketing. Today, every product or service promoted online must immediately attract the user’s attention and to do so it needs a well-studied image.

Six rules for creating a good homepage

There is a lot to be said about how a good corporate website is designed, but without going into all the details, you could start thinking about the home page. The starting point, the important premise, is that the website for a company is a demonstration of how your company establishes its online presence, shows its authority and marks a sort of control over the speeches of the company. Here we have to described you six rules to create a good homepage to represent your business …

How to start a social media campaign?

For several years now, the internet has been the main source of information for consumers. The web is full of advice, feedback, comments, criticisms, questions and answers and it is impossible for companies to ignore new consumer behavior. From a business perspective, the problem can be summarized in a few questions …

How to analyze an ecommerce to define an optimization plan

An optimization plan for an ecommerce should establish a roadmap for three months, six months, one year. An optimization plan revolves around multiple axes. Firstly, there is a review of the strengths and weaknesses of ecommerce in terms of performance. Following are the operational optimization factors to be defined, both in relation to the feasibility of the business and expected earnings. Finally, you need to visually classify your operations so you can easily make the right decisions.

How to advertise by optimizing your budget?

How to promote your business, making the most of your available budget. To find the marketing plan that can produce the best possible results, you shouldn’t find a list of general suggestions or try things out by blindly trying what someone else did.

How Create A Brand Name That Sells

The name of a company is of paramount importance in terms of impact and sales capacity. It constitutes an element of first contact, memorization and credibility.

In addition to giving an identity and establishing an existence, the name or brand is a capital of the company, in the sense that reputation is largely based on identification and serves to establish an association between the offer and its source.

Four tips for good content marketing

If you are a business decision maker, you are probably among 80% of those who prefer to find information in an article rather than an advertisement.

And share this attitude with consumers who want to be informed, who are proactive when looking for a product and it is also the main reason why you should be interested in content marketing in your position.

Do you want to promote your brand and don’t know how to advertise?

Every business should have realized by now how important it is to know how to advertise, yet many still see it as an unnecessary accessory cost. Investing in advertising nowadays is not an option, but a necessity!

Advertising serves to cure the way in which the company is perceived by the public. Although it may appear to be something very random and impalpable, the corporate image is a factor of strategic importance and constitutes a real capital to be preserved and increased.

7 Fundamental Tips For Creating Your Company Website

Have you decided to create the new website for your company? Do you want to refresh the old site because it is not as beautiful and attractive as that of your competitors? Decide immediately with what keyword you want to be found and choose the photos carefully, they will convey the essence of your company.